Friday, July 28, 2006

 

10 Most Important SEO Design Tips

I just found out this helpful article which I want to share with you. I am doing all I can to comply with the tips below. Hopefully this site will get more traffic then.

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1. Optimise every page on your website

The major search engines are not looking at individual websites and ranking them, they are ranking pages from every website in the world. This means that if your website contains more than one page you should optimise for the specific content that is found on each page.

Optimising each webpage is overlooked by so many websites within Ireland and can be the difference between competing for a highly competitive keyword phrase such as “Irish Hotels” and competing for a much less competitive keyword phrase such as “Hotels in County Galway”. After that they can check out the rest of your website that is all about “Irish Hotels”.

2. Pick appropriate keyword phrases

This is the single most important thing to do when it comes to optimising your website for search engines. The keywords that your potential customers type into Google, Yahoo, MSN, and Ask Jeeves are the keywords that your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content).

There are a number of useful keyword research tools available on the web. The most recommended and user-friendly are Wordtracker and Keyword Discovery. Both offer trial versions.

3. Optimizing your Page Titles

All of the major search engines have 100’s of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the Title description (the blue bar you will see at the top of your screen) of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their “favourites”.

4. Optimizing your Page Content

It is sometimes very difficult to write content for your website. Not only do you need put the information that you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords or keyphrases that your page is targeting so that you can rank better within search engines.

One of the best pieces of advice that I have come across is to write for your visitors and include the keywords and keyphrases as much as makes sense. Read what you written out loud to yourself and a few others. If it sounds stupid… lather, rinse, and repeat.

5. Create an inbound linking strategy

Submitting your site to online directories is a very beneficial way to drive targeted traffic to your website. People will find your listing in a directory and click on the link to go directly to your site.

This not only brings visitors to your website, but it also creates links for search engine “spiders” or “robots” to find your website and index your pages within their results. If your site doesn’t have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.

6. Descriptively labeling your links and images (aka the anchor text)

This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying “click here” is not enough to help them understand what they’re going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you’re pointing to by using its main keyword phrase which is another one of those many factors search engines that into account when it comes to ranking your web pages.

7. Make sure your site is spider-friendly

Your website may look fantastic. You and your web designer may be talented graphic designers that can make Flash and Javascript dazzle your visitors with a show that would put RiverDance to shame. However, if your website contains Flash and Javascript it’s important to know that search engine spiders can’t read this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives to allow the spiders crawl deep within your website and index the web pages within their results.

8. Create Fresh Content

When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.

Search engines do tend to like websites that create fresh content regardless
of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it.

Blogs and forums are effective and easy ways of adding new information to your site on a regular basis.

However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis.

9. Do not think that you can trick Search Engines

As noted before, “If you are doing something that benefits your websites visitors then the search engines will reward you for it”.

If you try to trick the search engines by hiding keyword phrases in your pages by making the text colour the same as the background colour, hiding keyword phrases in tiny font, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).

10. Offer something unique

If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques that are listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.

About the Author: Barry Fenning is the owner of www.betteririshwebsites.com. A website that is aimed at people that are new to the area of online marketing. The articles available on the website are suitable for people that want to learn how to conduct effective SEO campaigns. There are also a number of more “advanced” articles suitable for experienced webmasters.

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Hope you enjoy this article as much as I do.

Warm regards,

Calvin Chin

Strategic Niche Articles Resources For Your Internet Marketing Business

450 Fresh, Hot, New Niche Markets Targetted SEO Private Label Rights Articles Every Month

Wednesday, July 26, 2006

 

“Auto Copyrights” on Websites, Images, Blogs, Banners And Other Contents !

My friend Dave has discovered this copyrights law. Not sure does it applies to all countries.

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Copyright is “Automatic”

The Copyright Act of 1976 designates that newly created works are Copyrighted “automatically.” The Copyright is attributed to the work without having to register it in the Copyright Office, as was previously the case. A work is copyrighted as soon as it is “fixed in a tangible medium.” (Copyright 2003) Examples include taking a photograph or writing down a story on paper or recording a song on to a tape.

Copyright Infringement and the DMCA

“Infringement” is violating a Copyright-owner’s exclusive rights. The law does not require that the infringer be aware they are doing so. Harm does not need to be proven. (Litman 2001) As an artist deciding whether or not to include pieces from the works of others, you want to make sure you’re not infringing on any one else’s rights, so you don’t get sued.

What happens when you put something up on the Internet without permission and the Copyright holder finds out?

The Copyright holder can accuse you of violating something called the Digital Millennium Copyright Act and send your Internet Service Provider (where your files are hosted) a “takedown notice.” (DMCA 1998)
By law, according to the DMCA, your ISP has seven days to respond. Theoretically, a week is plenty of time to contact you, find out what’s going on and, if you are infringing, ask you to take it down. In reality however, a week is not very much time. What if the “takedown” letter is sent on a Friday and not read until Monday? Whether that’s one day or three days is unclear. The Copyright holder can demand that it be taken down pending investigation and, often, this is done before you have an opportunity to defend yourself.

According to the DMCA, a Copyright holder need only have a “good faith belief” that his rights are being infringed to issue and “cease and desist” letter (a “c and d” or “takedown notice”).

The reality is that ISPs rarely take the time to investigate or send a letter back saying that they have checked with the violator in question, who claims they own the material and is disputing their claim. The larger ISPs have lawyers and know their rights, but the smaller ISPs don’t always know their options and don’t want to pay a lawyer to find out what they are. So the easiest thing for them to do, often, is take the site down pending further investigation.

The Digital Millennium Copyright Act is not very straightforward and is difficult to understand. Its provisions are still being debated, but it’s the current law in effect. Even after you take the material down, you can still be charged anywhere from $5000 to $50,000 per violation. Defending yourself costs money, so having any sort of conflict becomes immediately expensive.

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Summary.

If you use ANYTHING that you didn’t create, the person who created it can shut your domain down and sue you.

They can also sue your ISP. Most ISP’s have Terms that hold you responsible for any damages they incur as a result of your actions, and that includes legal fees to defend themselves in a lawsuit over a copyright violation that you committed.

So before you use that neat graphic… ask yourself… is it really wise to take something that doesn’t belong to you and then ADVERTISE it across the Internet?

Are you prepared to pay thousands of dollars to hire an attorney to TRY to defend you… AND pay for your ISP’s attorney who doesn’t even care if you win or lose?

My advice… DON’T USE “borrowed” graphics and DON’T HOST anything you aren’t sure of.

One more point… Bill makes a splash page using copyrighted images. Sally likes the splash page and asks Bill if she can use it. Bill gives his permission, and Sally begins to advertise that splash page.

When the owner of the images sees Sally’s splash page, who’s in trouble? Sally is! Sure, Bill used the images wthout permission, but Sally is the one using them for commercial purposes without proper permission from the owner of the copyright… so Sally gets sued!

Remember, the law does not require that the infringer be aware they are doing so. You can be sued for using a splash page created by someone else, even if that person gave you permission.

Be careful!

Be VERY careful!!!

Your friend and partner,
Dave
IGAM

Hope you can post some comments on this copyrights issue.

Thank you.

Warm regards,

Calvin Chin
Strategic Niche Articles Resources For Your Internet Marketing Business
450 Fesh, Hot, New, Niche Markets Targetted, SEO Private Label Rights Articles Every Month

Friday, July 14, 2006

 

Tips To Handle Tele-Marketers & Offline Junk-Mails

Tips for Handling Telemarketers

Three Little Words That Work !!

(1)The three little words are: “Hold On, Please…”

Saying this, while putting down your phone and walking off (instead of hanging-up immediately) would make each telemarketing call so much more time-consuming that boiler room sales would grind to a halt.

Then when you eventually hear the phone company’s “beep-beep-beep” tone, you know it’s time to go back and hang up your handset, which has efficiently completed its task.

These three little words will help eliminate telephone soliciting.

(2) Do you ever get those annoying phone calls with no one on the other end?

This is a telemarketing technique where a machine makes phone calls and records the time of day when a person answers the phone.

This technique is used to determine the best time of day for a “real” sales person to call back and get someone at home.

What you can do after answering, if you notice there is no one there, is to immediately start hitting your # button on the phone, 6 or 7 times, as quickly as possible This confuses the machine that dialed the call and it kicks your number out of their system. Gosh, what a shame not to have you name in their system any longer !!!

(3) Offline Junk Mail Help

When you get “ads” enclosed with your phone or utility bill, return these “ads” with your payment. Let the sending companies throw their own junk mail away. When you get those “pre-approved” letters in the mail for everything from credit cards to 2nd mortgages and similar type junk, do not throw away the return envelope. Most of these come with postage-paid return envelopes, right? It costs them more than the regular 37 cents postage “IF” and when they receive them back. It costs them nothing if you throw them away! The postage was around 50 cents before the last increase and it is according to the weight. In that case, why not get rid of some of your other junk mail and put it in these cool little, postage-paid return envelopes.

One of Andy Rooney’s (60 minutes) ideas.

Send an ad for your local chimney cleaner to American Express. Send a pizza coupon to Citibank. If you didn’t get anything else that day, then just send them their blank application back! If you want to remain anonymous, just make sure your name isn’t on anything you send them. You can even send the envelope back empty if you want to just to keep them guessing! It still costs them 37 cents.

The banks and credit card companies are currently getting a lot of their own junk back in the mail, but folks, we need to OVERWHELM them. Let’s let them know what it’s like to get lots of junk mail, and best of all they’re paying for it…Twice!

Let’s help keep our postal service busy since they are saying that e-mail is cutting into their business profits, and that’s why they need to increase postage costs again. You get the idea !

If enough people follow these tips, it will work —- I have been doing this for years, and I get very little junk mail anymore.

An inpiration from Erma. Look for Erma on more inpiration ideas at NetworkersDebut Forum.


Warm regards,

Calvin Chin
Strategic Niche Articles Resources For Your Internet Marketing Business
450 Fresh, HOT, New, Niche Markets Targeted SEO Private Label Rights Articles Every Month For Your Internet Marketing Business

Friday, July 07, 2006

 

Free Viral PDF Brander

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Hopefully the sections above have contributed to your understanding of free pdf brander, viral pdf ebooks and documents, viral pdf marketing, viral affiliate. Share your new understanding about free pdf brander, viral pdf ebooks and documents, viral pdf marketing, viral affiliate with others. They'll thank you for it.

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Warm regards,

Calvin Chin
Strategic Niche Articles Resources For Your Internet Marketing Business
450 Fresh, Hot, New, Niche Marketgs Targeted SEO PLR Articles Every Month

Wednesday, July 05, 2006

 

3 Simple Ways To Improve Your Search Engine Results Ranking

1) Unique Content

Your pages must have unique content that is focus on a particular topic for specific group of visitors.

This is important because if you are not having details that visitors are looking for, they will be clicking away in seconds.

Convince your visitors that your webpages are what they are looking for, then convert them into buyers.

You MUST write articles or information related to your targeted field. However, recently people are started using Private Label Rights articles to attract visitors.

Submit your articles to as many article directories and search engines are the easiest way to gain more traffic to your site.

2) Targeted Keywords

How to attract targeted visitors to look at your contents and offers?
Do some researches to find the best keywords for your niche or contents.

Do not repeat your keywords in your webpages more than 5 times. Search Engines consider repetitive keywords are redundant contents.

3) Simple Site Design

Sites with simple design and unique keywords contents are getting higher ranking on the search results.

Therefore, keep your site in simple and easy-to-navigate format.

Warm regards,

Calvin Chin
Strategic Niche Articles Resources For Your Internet Marketing Business
450 PLR Articles Every Month For Your Internet Business

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